How to develop the PPC strategy?
A focused PPC or Pay Per Click services help you in reaching your target audience at the right time and the right place. This leads to the generation of more traffic to your site, which in turn leads to more profit generated from your website. This gives you the value for every money spent on your website. The potential for PPC is on par with its complexity. To create a highly profitable PPC, you need to have the right development of the landing pages, writing the perfect ad copy to do keyword research and refining location targeting. This is why you need a trusted partner to do this job for you so that you can get a professional result which will boost-up your business to the next level.
Table of Contents
Define your Goal:
Defining a goal before you start any project is the basic requirement for doing any job. It is no different in case of PPC as well. Broadly listing up the things you want to achieve through PPC leads you to prepare a plan and to achieve them in a less-hindered manner.
This can be done in 2 ways:
Adwords Audience targeting:
PPC research tells us that there are broadly three categories of search intent keywords:
- Transactional: Those who wants to make a purchase
- Navigational: Searchers who intent to gather more knowledge
- Informational: Searchers who want to get to a certain page or resource.
Building an audience for your social media:
By targeting social media audience through Facebook, Linkedin and Twitter, you can create a very detailed customer base depending on buying personalities. They can provide you with insights on the shopping pattern which you can benefit from.
Optimization of Landing pages:
The most effective PPC managers draw a strong link between the right audience and the right products which will lead to higher conversion and not just increase traffic. As directing your customers to generic products will not lead to selling, knowing your customer, and landing them to the right page is the optimization needed to make profits.
Creating Your own ads:
Once you have your target audience, you are aware of the requirements and tastes of your audience. Therefore, creating and customizing ads which can provoke the emotions of your customers is very necessary. This is done by creating the ads with the right character and colors with the content which will appeal to the target audience. Having the right copyright for the same is also required.
Analyze and optimize your PPC campaign:
This is done in various ways which include the following:
Click-through rate (CTR):
This determines how relevant your ad is to your keyword or your target audience for social or display.
A low conversion indicates that your ad spends more suitable for higher-performing keywords.
An ideal CPC is an amount that you are willing to pay to get the attention of your target audience.
This is an indicator of how competitive your keyword is and whether it will be a value for money if you invest in the same.
This metric is an aggregate of the effectiveness of several factors, including ad relevance, landing page relevance, and click-through rate.
Return on ad spend (ROAS):
This is a bottom-line metric that evaluates the effectiveness of ad spend overall at driving financial goals.
It is very clear from the above discussion the importance of the right PPC strategy in internet marketing. This is the utmost need of the hour in any business owing to the growing digital boom in the last few years. Having the right PPC marketer can take your business to new heights.